Boeing versus Airbus : the inside story of the greatest international competition in business /
"Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for co...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
A.A. Knopf,
c2007.
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| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- Being number one
- Trading places
- Folly and hypocrisy
- Market share, the airlines' enemy
- Playing the game
- Meltdown and merger
- The very large airplane
- A challenge from Asia
- Muddling through, more or less.
