Boeing versus Airbus : the inside story of the greatest international competition in business /
"Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for co...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
A.A. Knopf,
c2007.
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| Edition: | 1st ed. |
| Subjects: |
MARC
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| 100 | 1 | |a Newhouse, John. | |
| 245 | 1 | 0 | |a Boeing versus Airbus : |b the inside story of the greatest international competition in business / |c John Newhouse. |
| 246 | 3 | |a Boeing vs. Airbus | |
| 250 | |a 1st ed. | ||
| 260 | |a New York : |b A.A. Knopf, |c c2007. | ||
| 300 | |a xiii, 254 p. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references (p. 229-240) and index. | ||
| 520 | |a "Chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane. Long one of America's most successful corporations--and its biggest exporter--Boeing struggled to maintain 50% of the market share for commercial aircraft after being overtaken by European upstart Airbus in the late 1990s. But Airbus did not remain on top for long--by 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews conducted throughout the industry, Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He also explores the problems that now face both companies: potential competition from China and Japan, the challenge of serving Asian markets, and the need to undo years of mismanagement.--From publisher description."--From source other than the Library of Congress | ||
| 505 | 0 | |a Being number one -- Trading places -- Folly and hypocrisy -- Market share, the airlines' enemy -- Playing the game -- Meltdown and merger -- The very large airplane -- A challenge from Asia -- Muddling through, more or less. | |
| 610 | 2 | 0 | |a Boeing Company. |
| 610 | 2 | 0 | |a Airbus Industrie. |
| 650 | 0 | |a Aircraft industry |z United States. | |
| 650 | 0 | |a Aircraft industry |z France. | |
| 650 | 0 | |a Competition, International. | |
| 907 | |a 1563783 |b 07-17-10 |c 05-24-10 | ||
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| 956 | 4 | 1 | |a http://www.loc.gov/catdir/toc/ecip071/2006030611.html |3 Table of contents only |
| 956 | 4 | 2 | |a http://www.loc.gov/catdir/enhancements/fy0713/2006030611-b.html |3 Contributor biographical information |
| 956 | 4 | 2 | |a http://www.loc.gov/catdir/enhancements/fy0713/2006030611-d.html |3 Publisher description |
| 956 | 4 | 1 | |a http://www.loc.gov/catdir/enhancements/fy0713/2006030611-s.html |3 Sample text |
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