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|a Museum management and marketing /
|c edited by Richard Sandell and Robert R. Janes.
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|a London ;
|a New York :
|b Routledge,
|c 2007.
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|a xviii, 420 p. :
|b ill. ;
|c 26 cm.
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|a Leicester readers in museum studies
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|a Simultaneously published in the USA and Canada.
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|a Includes bibliographical references and index.
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|a Complexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Museum staff perspectives on organizational change -- The effective management of museums : cohesive leadership and visitor-focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience? -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums.
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|a Museums
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|a Museums
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|a Janes, Robert R.
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