The myth of excellence : why great companies never try to be the best at everything /

The myth of excellence : why great companies never try to be the best at everything /

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Bibliographic Details
Main Author: Crawford, Frederick A.
Other Authors: Mathews, Ryan
Format: Book
Language:English
Published: New York : Crown Business, c2001.
Edition:1st ed.
Subjects:
Marketing research > Case studies.
Consumer behavior > Case studies.
Shopping > Case studies.

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