Persuasive advertising for entrepreneurs and small business owners : how to create more effective sales messages /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Haworth Press,
c1994.
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| Series: | Haworth marketing resources.
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| Subjects: |
| Physical Description: | 194 p. : ill. ; 23 cm. |
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| Bibliography: | Includes bibliographical references (p. 189-190) and index. |
| ISBN: | 156024366X (acid-free paper) 1560243678 (pbk. : acid-free paper) |
