Emotion in advertising : theoretical and practical explorations /
Saved in:
| Corporate Author: | |
|---|---|
| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Quorum Books,
1990.
|
| Subjects: |
Table of Contents:
- Emotion in advertising : an agency point of view / Stuart J. Agres
- On using classical conditioning methods for researching the impact of ad-evoked feelings / Chris T. Allen and Terence A. Shimp
- Individual responses to advertising : mood and its effects from an information processing perspective / Thomas K. Srull
- A micro approach to studying feeling responses to adverising : the case of warmth / David A. Aaker and Douglas M. Stayman
- Transformational advertising : current state of the art / Christopher P. Puto and Robert W. Hoyer
- Fear appeals in advertising : an emotion attribution approach / Malcolm C. Smith, Kristina A. Frankenberger, and Lynn R. Kahle.
- Facing up to the challenge of measuring emotional response to advertising / Trent H. Punnett and Richard W. Pollay
- Ad-specific emotional responses to advertising / J. Edward Russo and Debra L. Stephens
- Communication and arousal of emotion : some implications of facial expression research for magazine advertisements / Fairfid M. Caudle
- Influences on emotional response to commercials of different æxecutional styles / Cheon-Soung Park and Esther Thorson
- When are feeling generated? : assessing the presence and reliability of feelings based on storyboards and animatics / Ronald C. Goodstein, Julie A. Edell, and Marian Chapman Moore.
- Does what we see influence how we feel? : felt emotions versus depicted emotions in television commercials / Patricia A. Stout, Pamela M. Homer, and Scott S. Liu
- Affect and attitudes in advertising : the impact of brand name and product category introductory position / Julie A. Edell and Helen H. Anderson
- Consumer emotional reactions to television advertising and their effects on message recall / Basil G. Englis
- The memory impact of commercials varying in emotional appeal and product involvement / Thomas J. Page, Jr., Esther Thorson, and Maria Papas Heide
- A three-component model of attitude toward the ad : effects of the zipping and zapping of television commercials / T.J. Olney Rajeev Batra, and Morris B. Holbrook.
- Message effectiveness can be increased by matching appeals to recipients' self-schemas : laboratory demonstrations and a national field experiment / Timothy C. Brock, Laura A. Brannon, and Carol Bridgwater
- The relationship between advertising and consumers' moods : a synergistic approach / Ronald Paul Hill and Debra L. Stephens
- Consumer psychology's potential contribution to social science / John C. Maloney.
