Emotion in advertising : theoretical and practical explorations /
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| Corporate Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Quorum Books,
1990.
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| Subjects: |
| Item Description: | Papers presented at a conference held in May 1988, sponsored by Lowe Marschalk, Inc. |
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| Physical Description: | xviii, 383 p. : ill. ; 25 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0899305377 (lib. bdg. : alk. paper) |
