Cases in strategic marketing /

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Bibliographic Details
Other Authors: Swayne, Linda E., Ginter, Peter M.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, c1989.
Subjects:
Description
Physical Description:xxi, 728 p. : ill. ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:013119108X