Consumer market research handbook.
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
London, New York,
McGraw-Hill
[1972]
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| Subjects: |
| Physical Description: | viii, 686 p. illus. 24 cm. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 007094234X |
