Website visibility : the theory and practice of improving rankings /
A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed.
Saved in:
| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Oxford :
Chandos Pub.,
2009.
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| Series: | Chandos internet series.
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| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- The trilogy: users, webpages and search engines. Relationships; Users; Webpages; Search engines; Recommendations on the use of SEO
- Elements of website visibility and research. Models; Model result comparison
- The good ones. Inlinks; Body keywords; Hypertext / anchor text; Metatags; TITLE tag; H1 tag; Outlinks; Age of site; Domain names; Search engine submission; Age of document; HTML naming conventions; Age of link; Other categories
- The bad ones. Link spamdexing; Keyword spamdexing; Server accessibility to bots; Similar / duplicate content; Flash; External links to low-quality / spamdexing sites; Frames; Duplicate title / metatags; Graphics; A word from the search engines
- The ugly ones. A fight, or a partnership?; The hats; Search engine policies and penalties; From bad to ugly: the top two
- Case studies. SA-Cycling; Louw & Coetzee; Grapetek, Uvasys; Xi Crypt
- Recommendations and the future. Management vs the technical guys; Search engine developments; future trends.
