Sell with Authority : your agency's road map to defining it, earning it, and monetizing it.

Sell with Authority : your agency's road map to defining it, earning it, and monetizing it.

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Bibliographic Details
Main Author:	McLellan, Drew
Other Authors:	Woessner, Stephen, 1972-
Format:	Electronic eBook
Language:	English
Published:	Ashland : Bookpress Publishing, 2020.
Subjects:	Authority. Leadership. Selling.
Online Access:	CONNECT

Table of Contents:

Cover
Copyright
Dedications
Acknowledgements
Contents
Introduction
Chapter One: How Did We Get Here? (Drew)
Chapter Two: Three Essentials to Becoming an Authority (Drew)
Chapter Three: Go Narrow to Monetize (Stephen)
Chapter Four: Defining Your Point of View (Drew)
Chapter Five: Be More Than a One-Trick Pony (Stephen)
Chapter Six: Creating Cornerstone Content (Drew)
Chapter Seven: The Pros and Cons of Talking (Drew)
Chapter Eight: Writing as the Hub of Your Cornerstone Content (Stephen)
Chapter Nine: Extending your Reach and ROI (Stephen)
Chapter Ten: Your New Business Blueprint (Drew)
Chapter Eleven: Build an Audience from Scratch (Stephen)
Chapter Twelve: How to Monetize Your Content (Stephen)
Chapter Thirteen: Yes, You Can Get it All Done! (Stephen)
Chapter Fourteen: Agencies Doing it Well (Drew)
Chapter Fifteen: The Big Close (Drew)
Appendix A: Slice and Dice Recipes
Appendix B: Tools for Getting it Done