Better make it real : creating authenticity in an increasingly fake world /
A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position.
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Santa Barbara, Calif. :
Praeger,
©2010.
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| Subjects: | |
| Online Access: | CONNECT |
