Better make it real : creating authenticity in an increasingly fake world /
A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position.
Saved in:
| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Santa Barbara, Calif. :
Praeger,
©2010.
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| Subjects: | |
| Online Access: | CONNECT |
MARC
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| 100 | 1 | |a Morin, Jill J. | |
| 245 | 1 | 0 | |a Better make it real : |b creating authenticity in an increasingly fake world / |c Jill J. Morin. |
| 260 | |a Santa Barbara, Calif. : |b Praeger, |c ©2010. | ||
| 300 | |a 1 online resource (xix, 173 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Authenticity -- Experience matters -- What is total experience design? -- Go big or don't bother -- Discover : where are you today? -- Dream : where do you want to go tomorrow? -- Define : getting from here to there -- Design : making choices to close the gaps -- Deliver : the finish and the starting line. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position. | ||
| 546 | |a English. | ||
| 500 | |a EBSCO eBook Business Collection |5 TMurS | ||
| 500 | |a EBSCO eBook Academic Comprehensive Collection North America |5 TMurS | ||
| 650 | 0 | |a Communication in design. | |
| 650 | 0 | |a Authenticity (Philosophy) | |
| 650 | 0 | |a Perception. | |
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