Better make it real : creating authenticity in an increasingly fake world /
A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position.
Saved in:
| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Santa Barbara, Calif. :
Praeger,
©2010.
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| Subjects: | |
| Online Access: | CONNECT |
| Summary: | A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position. |
|---|---|
| Item Description: | EBSCO eBook Business Collection EBSCO eBook Academic Comprehensive Collection North America |
| Physical Description: | 1 online resource (xix, 173 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780313376818 0313376816 0313376808 9780313376801 1282524348 9781282524347 9786612524349 6612524340 |
