Entrepreneurial leadership : a practical guide to generating new business /
This guide covers basic concepts and pertinent issues for leaders at all levels and does so in a manner that is at once lively, relevant, and entertaining, combining principles of leadership and entrepreneurship.
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| Format: | Electronic eBook |
| Language: | English |
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Santa Barbara, California :
Praeger,
[2016]
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| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Cover; Title; Copyright; Contents; Acknowledgments; Prologue; Defining Entrepreneurial Leadership; Part I: The Opportunity Model; Introduction to the Opportunity Model; Where Do I Begin?; 1. Finding a Commercially Viable Problem; A Toilet Before Its Time; Demand: How Much Is Enough?; The Perils of Head-to-Head Competition; Small Niches Can Be Profitable; Understanding Primary Demand; The Value of Being Prepared; Understanding Human Behavior: "Mother-in-Law" Research; People First, Technology Second; Local Needs and Wants; General Needs; Customer Service; Timing and Strategy.
- The Best-Case Scenario: When Strategy Meets TechnologyChanges = Opportunity; Solving Problems That Don't Exist; The Haves Resist Change; Disruption; "Never Buy a Business You Don't Understand"; How Much Do I Need to Know?; Making Something Out of Nothing Is "Special"; Closing Thoughts: Ideas versus Opportunities; A Final Word on Funding; 2. Establishing a Comparative and Competitive Advantage; What Business Am I In?; Comparative Advantage: From Ordinary to Extraordinary; Planning a Prototype; Positioning a Product or Service; Selecting a Distribution System; Creating Awareness.
- Competing on Value, Not Price3. Making Your Product or Service Sustainable; Two Definitions of Sustainability; Trademarks; Beware of Trademark Trouble; First-Mover Advantage; Constant and Continuous Improvement; Generating New Business Utilizing Continuous Improvement; Continuous Improvement and the Wow Factor; Closing Thoughts: A Big "Wow" in a Small Way; 4. Keeping Your Product or Service Profitable; Three Ways to Avoid Liquidity Problems; Guarding Your Cash; Avoid Unnecessary Debt; Negotiating Terms with Suppliers; Guarding Against Customers' Debt; Banking on an Important Relationship.
- 5. Eight Tips for Effective Team Building1. Attitude and Character Are More Than 50 Percent; Skills Can Be Taught; 2. Know Yourself and What Help You Need; 3. Pick People Who Are Better Than You at What You Do; 4. Be a Team Player-Leave Your Ego at the Door; 5. Experience Matters; 6. Mix Experience with Youth; 7. Remember: Partnerships Are Easy to Get Into and Difficult to Get Out Of; 8. Control Matters; Conclusion; Part II: The Enduring Leadership Model; 6. Built to Last: The Enduring Leadership Model; What Good Leaders Want: The Art of Willing Cooperation; Three Ways to Gain Cooperation.
- How to Develop Co-OperatorsThe Power of Win-Win; Preventing Catastrophe through Willing Cooperation; 7. Professional Leadership: Purpose, Process, Coordination, and Planning; Battling Bureaucracy: Missing the Million-Dollar Call; Professional Leadership; The Pursuit of Excellence; "We Are the Best!"; Seeing Bev-Pak's "Big Picture"; Inspiring Passion; Providing a Process and Creating Coordination; Getting Leaders to Cooperate; 8. Personal Leadership: Expertise, Trust, Caring, Sharing, and Morality; Five Crucial Questions; Expertise: "Catching Excellence"; Expertise Has to Be Earned.
