Sunrise and Huawei : a partnership beyond the ordinary /
While several of the world's major economies like the US and UK have banned Huawei's 5G technology, despite Huawei's cost-effective and leading-edge solutions, Sunrise, a local Swiss telecom service provider, decided to buck the trend and team up with Huawei to set up a 5G Joint Innov...
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| Main Authors: | , , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London :
University of Zurich,
2022.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | CONNECT |
| Summary: | While several of the world's major economies like the US and UK have banned Huawei's 5G technology, despite Huawei's cost-effective and leading-edge solutions, Sunrise, a local Swiss telecom service provider, decided to buck the trend and team up with Huawei to set up a 5G Joint Innovation Center (JIC) in Zurich in order to differentiate itself from other players in the market. The decision to collaborate was made with strategic considerations by both parties. The benefit for Sunrise was to gain a competitive advantage, thanks to the low cost and valuable technology provided by Huawei by being able to engage more partners in using its 5G offering, hence, demonstrating the tangible benefits of the new technology. For Huawei, the partnership with Sunrise would offer the opportunity to showcase its 5G technology and serve as a template for future business ventures in Europe and around the world. Throughout their cooperation, the two companies managed to maintain a smooth back-and-forth communication by finding common ground and focusing on their goals, albeit not without some initial hiccups due to their different cultural backgrounds. |
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| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 9781529620672 : |
