Growth stall at Tega /
The case describes the entrepreneurial trajectory of Madan Mohanka and his family business, Tega India Limited. The company was at an inflection point when product demand in India for industrial rubber products for material handling in mining and mineral processing stagnated and competition intensif...
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Main Author: | |
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Format: | Electronic eBook |
Language: | English |
Published: |
London :
Indian Institute of Management, Ahmedabad,
2020.
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Series: | SAGE business cases.
SAGE business cases. |
Subjects: | |
Online Access: | CONNECT |
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100 | 1 | |a Mathur, Ajeet N., |e author. | |
245 | 1 | 0 | |a Growth stall at Tega / |c Ajeet Mathur. |
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520 | 8 | |a The case describes the entrepreneurial trajectory of Madan Mohanka and his family business, Tega India Limited. The company was at an inflection point when product demand in India for industrial rubber products for material handling in mining and mineral processing stagnated and competition intensified after the economic liberalization policies of the 1990s. The Swedish collaborators of Tega had been acquired by competitors who already marketed products and services in India. Thus, there was an impending price war for the market shares of the Indian business. The choice was between exiting the business by selling out to consolidating foreign competitors or competing with them by developing new capabilities for international business. | |
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830 | 0 | |a SAGE business cases. | |
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