Advertising Diversity : Ad Agencies and the Creation of Asian American Consumers /
In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los A...
Saved in:
Main Author: | Shankar, Shalini, 1972- |
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Corporate Author: | Project Muse |
Format: | Electronic eBook |
Language: | English |
Published: |
London :
Duke University Press,
2015.
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Subjects: | |
Online Access: | CONNECT |
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