Advertising Diversity : Ad Agencies and the Creation of Asian American Consumers /

Advertising Diversity : Ad Agencies and the Creation of Asian American Consumers /

In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los A...

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Bibliographic Details
Main Author: Shankar, Shalini, 1972-
Corporate Author: Project Muse
Format: Electronic eBook
Language:English
Published: London : Duke University Press, 2015.
Subjects:
Minorities in advertising > United States.
Advertising agencies > United States.
Stereotypes (Social psychology) in advertising > United States.
Asian Americans > Race identity > United States.
Asian American consumers > United States.
Advertising > Social aspects > United States.
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