Brand postcolonial : 'third world' texts and the global /

The postcolonial author, whether Kamila Shamsie from Pakistan, Chimamanda Adichie from Nigeria or Arundhati Roy from India, is a brand. Instantly recognizable in the literary-cultural marketplace, the postcolonial, this book argues, positions itself and influences the transnational cultural industry...

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Bibliographic Details
Main Author: Nayar, Pramod K. (Author)
Format: Electronic eBook
Language:English
Published: Warsaw ; Berlin : De Gruyter Poland Ltd, [2018]
Subjects:
Online Access:CONNECT

MARC

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245 1 0 |a Brand postcolonial :  |b 'third world' texts and the global /  |c Pramod K. Nayar ; managing editor, Izabella Penier ; language editor, Adam Leverton ; associate editor, Adam Zmarzlinski. 
264 1 |a Warsaw ;  |a Berlin :  |b De Gruyter Poland Ltd,  |c [2018] 
300 |a 1 online resource (162 pages) 
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504 |a Includes bibliographical references (pages 151-160) and index. 
505 0 0 |t Frontmatter --  |t Contents --  |t Acknowledgements --  |t 1 Introduction: The Postcolonial in/as the Global --  |t 2 The Postcolonial Exotic: The Cult of Authenticity --  |t 3 Re-Orientalism: The Indigene and the Subaltern --  |t 4 Thirdworldism: The Transnational Literary-Ethnic Chic --  |t 5 Postcolonial Texts: Towards a New Humanism --  |t 6 Conclusion --  |t Bibliography --  |t Index. 
588 |a Description based on online resource; title from PDF title page (viewed on 11/17/2020). 
520 |a The postcolonial author, whether Kamila Shamsie from Pakistan, Chimamanda Adichie from Nigeria or Arundhati Roy from India, is a brand. Instantly recognizable in the literary-cultural marketplace, the postcolonial, this book argues, positions itself and influences the transnational cultural industry.Through a study of numerous postcolonial themes in emblematic authors, the book maps the making of the postcolonial celebrity. From an examination of the authenticity debate through the themes of indigeneity, subalternity and humanism the book moves to the fashioning of a postcolonial literary-ethnic chic for global consumption. 
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