Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultant /
Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important-and difficult-marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing de...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken, N.J. :
John Wiley & Sons,
©2013.
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| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- pt. 1. How to set prices for maximum profits
- pt. 2. How the market will value your new product
- pt. 3. Your cost analysis
- pt. 4. Fine-tuning your price
- pt. 5. Testing your prices
- pt. 6. Pricing in special situations.
