The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applications /
A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and practice of brand valuation. --from publisher description.
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Chichester, U.K. :
Wiley,
[2009]
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| Subjects: | |
| Online Access: | CONNECT |
| Summary: | A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and practice of brand valuation. --from publisher description. |
|---|---|
| Item Description: | Wiley EBA |
| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781119206408 1119206405 0470745819 9780470745816 |
