Bank 3.0 : why banking is no longer somewhere you go, but something you do /
"The first edition of Bank 2.0 took the financial services world by storm and became synonymous with disruptive customer behaviour, technology shift and new banking models. In Bank 3.0, Brett King looks at the latest trends that are redefining financial services and payments. From the global sc...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Singapore :
John Wiley & Sons Singapore Pte. Ltd.,
2013.
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| Subjects: | |
| Online Access: | CONNECT |
| Summary: | "The first edition of Bank 2.0 took the financial services world by storm and became synonymous with disruptive customer behaviour, technology shift and new banking models. In Bank 3.0, Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by tablet computing, the operationalising of the cloud and the explosion of social media he explores: - How Social Media has exposed pricing, over-regulation, outdated processes and poor policy, - How mobile technology is completely changing the context of banking, - How customer advocacy is killing traditional brand marketing, - The growth of the 'de-banked' consumer who doesn't need a bank at all; and- Why Banking is no longer a place you go, but something you do. This book shows that the gap between customer and financial services players is rapidly growing, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry."--Publisher description |
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| Item Description: | Wiley EBA |
| Physical Description: | 1 online resource (396 pages) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781119198918 9781118589687 1118589688 9781118589649 1118589645 1119198917 |
