Wine markets : genres and identities /
"The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product distinctive. Drawing on a decade of fieldwork in Italy and France as well as interviews with criti...
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Main Authors: | Negro, Giacomo (Author), Hannan, Michael T. (Author), Olzak, Susan (Author) |
---|---|
Format: | Book |
Language: | English |
Published: |
New York :
Columbia University Press,
[2022]
|
Series: | Distilling, fermenting, and brewing collection |
Subjects: |
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