Creating Breakthrough Products : Innovation from Product Planning to Program Approval.

Creating Breakthrough Products : Innovation from Product Planning to Program Approval.

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Bibliographic Details
Main Authors: Cagan, Jonathan (Author), Vogel, Craig M. (Author)
Format: Electronic eBook
Language:English
Published: Upper Saddle River : Old Tappan : FT Press Pearson Education [distributor] Oct. 2001
Subjects:
New products.
Production planning.
Product management.
Marketing research.
Online Access:CONNECT

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