The business of streaming and digital media /
This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the co...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Burlington, Mass. ; Oxford :
Focal Press,
©2005.
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| Subjects: | |
| Online Access: | CONNECT |
| Summary: | This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital med. |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (x, 224 pages) : illustrations |
| ISBN: | 1423708288 9781423708285 9780080476339 0080476333 |
