Record label marketing /

Record label marketing /

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Bibliographic Details
Main Author:	Hutchison, Thomas W.
Other Authors:	Macy, Amy, Allen, Paul, 1946-
Format:	Electronic eBook
Language:	English
Published:	Burlington, MA : Focal Press, ©2006.
Subjects:	Music trade. Sound recordings > Marketing. Sound recording industry.
Online Access:	CONNECT

Table of Contents:

Marketing concepts and definitions
Markets, market segmentation and consumer behavior
The U.S. industry numbers
Record label operations
The profit and loss statement
SoundScan and the music business
How radio works
Charts, airplay and promotion
Publicity of recorded music
Advertising in the recording industry
Distribution
The music retail environment
Grassroots marketing
Internet marketing
Music videos
The international recording industry
Tour support and promotional touring
Special products and special markets
Marketing research
The recording industry of the future
The marketing plan
DeMand de world over.