Now that your products can talk, what will they tell you? /
Not long ago, companies had to rely in large part on surveys and focus groups to understand what customers liked and didn't like about their products. In recent years, social media and online ratings have given businesses new ways to learn about customers' opinions about their products. To...
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| Main Authors: | , |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Cambridge, MA] :
MIT Sloan Management Review,
[2016]
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| Subjects: | |
| Online Access: | CONNECT |
