Return on engagement : content strategy and web design techniques for digital marketing /
"Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also...
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| Main Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Focal Press, Taylor & Francis Group,
[2014]
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| Edition: | Second edition. / |
| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Digital marketing strategy basics
- Content strategy
- SEO and content strategy
- Design strategy: an integrated approach
- Measurement strategy
- Writing for the web
- Producing web video
- Content and social networks
- Creating usable designs
- Climate Ride's pedal power
- Index.
