Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works /

Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. This book takes you step-by-step through the process of creating and refining your strategies to meet this new reality. You will learn h...

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Bibliographic Details
Main Author: Didner, Pam
Format: Electronic eBook
Language:English
Published: New York : McGraw-Hill Education, ©2015.
Subjects:
Online Access:CONNECT