Disciplined Entrepreneurship : 24 Steps to a Successful Startup.
24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special - they simply make great products. This book will show you how to create a su...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hoboken :
Wiley,
2013.
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| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Disciplined Entrepreneurship: 24 Steps to a Successful Startup; Copyright; Contents; Preface; Acknowledgments; Introduction; News Flash-Entrepreneurship Can Be Taught!; Three Common Myths That Must Go; What Explains MIT's Success in Entrepreneurship?; Distinguishing Two Distinct Types of Entrepreneurship; Our Focus Is Innovation-Driven Enterprise; What Is Innovation?; Six Themes of the 24 Steps; Step 0: Getting Started; Three Ways to Start a New Venture; How to Go from I Have a Passion to I Have an Idea or Technology
- Finding a Founding Team: Entrepreneurship Is Not a Solo Sport.
- Where You Go From HereStep 1: Market Segmentation; In This Step, You Will:; The Single Necessary and Sufficient Condition for a Business; Create a New Market That You Will Dominate; When ""Paying Customers"" Lead You Astray; Complex Paying Customers: Primary Versus Secondary Customers and Two-Sided Markets; How to Do a Market Segmentation; Step IA: Brainstorm; Step IB: Narrow; Step IC: Primary Market Research; How Long Should I Spend on Market Segmentation?; Example; SensAble Technologies; Summary; Step 2: Select a Beachhead Market; In This Step, You Will:; How to Choose Your Beachhead Market.
- Your Beachhead Market Still Needs to Be Segmented FurtherThree Conditions That Define a Market; Example; SensAble Technologies; Smart Skin Care; Summary; Step 3: Build an End User Profile; In This Step, You Will:; Why Target a Specific Demographic?; Does Your Founding Team Include Someone in the End User Profile?; Examples; SensAble Technologies; Ride-Sharing Company, Russia; Baseball Buffet; Summary; Step 4: Calculate the Total Addressable Market (TAM) Size for the Beachhead Market; In This Step, You Will:; Bottom-Up Analysis; Top-Down Analysis.
- From ""How Many End Users?"" to ""Show Me the Money""What Should My TAM Be?; Examples; SensAble Technologies; OnDemandKorea; Summary; Step 5: Profile the Persona for the Beachhead Market; In This Step, You Will:; How to Choose and Profile Your Persona; The Persona Is More Than Just an Exercise; Should I Create Multiple Personas? If So, When?; The Persona Helps You Focus on What to Do-and What Not to Do; Examples; Mechanical Water Filtration Systems Persona (B2B); SensAble Technologies; Summary; Step 6: Full Life Cycle Use Case; In This Step, You Will.
- What to Include in a Full Life Cycle Use CaseExamples; The ""How Will They Use Your Product"" Section of a Use Case: Satisfier; A More Robust Use Case: FillBee; Summary; Step 7: High-Level Product Specification; In This Step, You Will:; Creating a High-Level Product Specification; Then, Make a Product Brochure; Examples; Altaeros Energies; Baseball Buffet; SensAble Technologies; Example of a Brochure: Lifetime Supply; Summary; Step 8: Quantify the Value Proposition; In This Step, You Will:; Aligning Your Value Proposition with the Persona's Priorities.
