Smart business, social business : a playbook for social media in your organization /
This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using soc...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Indianapolis, Ind. :
Que Pub.,
2011, ©2012.
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| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Human capital, evolved
- Surveying the technology supermarket
- Establishing a governance model
- Embracing the social consumer
- In response to the social customer : social CRM
- Establishment of a measurement philosophy
- How to choose the right vendors, agencies, and technology partners
- Marketing investments in social media
- Creating a comprehensive social media strategic plan
- The rise of customer advocacy
- Ethical bribe : relevant content matters
- Showcasing two examples of a social business : EMC and Intel.
