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|a 1: You : Starting at the beginning -- What do you want for yourself? -- Rising above the crowd -- Keeping it simple -- Rolling those snowballs -- 2: Team : Make us happy and we will make you money -- What's the big idea? -- How to build great teams -- How to get people out of bed -- All we need is a little better every time -- 3: Customer : Make me happy and I will give you my money -- We love shopping here? -- Price and value -- Promote or die -- Marketing for real people -- 4: Store : Make it brilliant and they will spend -- Discovery! -- The great big theatre of shop -- Detail, detail, detail -- the store environment -- And finally ... how we got here.
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