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|a Beyond powerful radio :
|b a communicator's guide to the Internet Age : news, talk, information & personality for broadcasting, podcasting, internet, radio /
|c Valerie Geller ; edited by Turi Ryder.
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|a Pt. 1. Tools : creating content for any platform -- pt. 2. Storytelling & voice -- pt. 3. Creating powerful news -- pt. 4. Working across multi-platforms -- pt. 5. Marketing content -- pt. 6. Making money -- pt. 7. Understanding the audience -- pt. 8. Final notes.
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|d Amsterdam ; Boston : Elsevier/Focal Press, 2011
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