Marketing your new business /
This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. The three realities you must understand to create a winning marketing plan. Marketing is one area where hard work and ingenuity can make up for a lack o...
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| Format: | Electronic eBook |
| Language: | English |
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Upper Saddle River, N.J. :
FTPress Delivers,
©2011.
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| Series: | FTPress Delivers elements.
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| Subjects: | |
| Online Access: | CONNECT |
| Summary: | This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. The three realities you must understand to create a winning marketing plan. Marketing is one area where hard work and ingenuity can make up for a lack of funds. It's also an area where money can be easily wasted if a business doesn't have a well-thought-out marketing plan. There are three things to be mindful of as you approach the topic of marketing and promotions in a new business. First, a business's marketing efforts should be consistent with its overall mission and values. For example.... |
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| Physical Description: | 1 online resource ([8] pages). |
| ISBN: | 9780132378727 0132378728 0132378914 9780132378918 |
