Your Google game plan for success : increasing your web presence with Google AdWords, Analytics and Website Optimizer /
Get the most out of Google's trifecta of tools and optimize your Web presence!. Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing busi...
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Indianapolis, IN :
Wiley,
©2010.
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| Subjects: | |
| Online Access: | CONNECT |
| Summary: | Get the most out of Google's trifecta of tools and optimize your Web presence!. Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age. Learn the basics of Google AdWords, Analytics, and Website Optimizer--and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what. |
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| Physical Description: | 1 online resource (xxii, 434 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470940211 0470940212 9781118080535 111808053X 1282817485 9781282817487 |
