Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements.
Develop and harness a powerful, sustainable word-of-mouth movement. How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments ma...
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Main Author: | Phillips, Robbin |
---|---|
Other Authors: | Cordell, Greg, Church, Geno |
Format: | Electronic eBook |
Language: | English |
Published: |
Hoboken :
John Wiley & Sons,
2010.
|
Subjects: | |
Online Access: | CONNECT |
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