Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love /
"This Element is an excerpt from The truth about creating brands people love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your cons...
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| Format: | Electronic eBook |
| Language: | English |
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Upper Saddle River, N.J. :
Pearson Education Pub. as FTPress Delivers,
©2010.
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| Online Access: | CONNECT |
