Pricing for profit : how to command higher prices for your products and services /
Few businesses are compensated well for the value they provide.
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| Format: | Electronic eBook |
| Language: | English |
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New York :
AMACOM,
2010.
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| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Contents; Acknowledgments; Introduction; 1 Ignorance Isn't Bliss: It's EXPENSIVE; 2 Know Thyself ... and You'll Know Others, Too; 3 Elementary School Math: Quantifying Value; 4 Customers' Delight: Discovering the Value; 5 Icing on the Cake: Bundling for Greater Profits; 6 Avoiding No: Using Options to Close the Sale; 7 Value as a Marketing Tool: Attracting the Right Buyers; 8 The Value Trap: Avoiding the Pitfalls of Change; 9 The Economy: It Just Doesn't Matter!; 10 Make More, Work Less; Notes; Index.
