Understanding audiences : theory and method /
Understanding Audiences introduces and critically examines the full range of quantative and qualitative methods which can be practically applied to investigating the influence of the media on audiences.
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| Main Author: | |
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Thousand Oaks [Calif.] :
SAGE,
2001.
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| Subjects: | |
| Online Access: | CONNECT |
Table of Contents:
- Cover; Acknowledgements; Contents; Introduction: Science Wars and Cultural Studies; Chapter 1
- Questions of Theory and Method; Chapter 2
- Media Effects; Chapter 3
- Media and Public Opinion; Chapter 4
- Cultivation analysis; Chapter 5
- Cultural Studies and Audience Research; Chapter 6
- Audiences, Media and Consumption; Conclusion: Multiple Realities, Multiple Methods; References; Index.
