Gerald Zaltman
Gerald Zaltman is the Joseph C. Wilson Professor Emeritus at Harvard Business School and the author and editor of 20 books, most recently ''How Customers Think'' (2003) and ''Marketing Metaphoria'' (2008). In 1997 he founded the market research consulting firm Olson Zaltman Associates in partnership with Jerry C. Olson, Professor of Marketing Emeritus, Smeal College of Business at Penn State. Zaltman patented, the Zaltman Metaphor Elicitation Technique, a method used to delve into the unconscious thinking that drives behavior.Zaltman's academic specialization is in innovation, social change, and the representation of thought, which is expressed in a variety of publications throughout his career. Provided by Wikipedia
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Processes and phenomena of social change by Zaltman, Gerald
Published 1973Call Number: Loading…
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Innovations and organizations by Zaltman, Gerald
Published 1973Call Number: Loading…
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Strategies for planned change / by Zaltman, Gerald
Published 1977Call Number: Loading…
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Dynamic educational change : models, strategies, tactics, and management / by Zaltman, Gerald
Published 1977Call Number: Loading…
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Consumer behavior : basic findings and management implications / by Zaltman, Gerald
Published 1979Call Number: Loading…
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How customers think : essential insights into the mind of the market / by Zaltman, Gerald
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Marketing: contributions from the behavioral sciences. by Zaltman, Gerald
Published 1965Call Number: Loading…
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Creating social change. by Zaltman, Gerald
Published 1972Call Number: Loading…
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Hearing the voice of the market : competitive advantage through creative use of market information / by Barabba, Vincent P., 1934-
Published 1991Other Authors: “…Zaltman, Gerald…”
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Marketing scientific and technical information /
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Diffusion of innovations
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