Peter Fader

Peter S. Fader is the Frances and Pei-Yuan Chia Professor of Marketing at The Wharton School of the University of Pennsylvania. His research is about the analysis of behavioral data to forecast customer shopping/purchasing activities. Provided by Wikipedia
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  1. 1
    Customer centricity : focus on the right customers for strategic advantage /

    Customer centricity : focus on the right customers for strategic advantage / by Fader, Peter

    Published 2024
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  2. 2
    The Customer Centricity Playbook /

    The Customer Centricity Playbook / by Fader, Peter, Toms, Sarah

    Published 2019
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  3. 3
    The customer-base audit : the first step on the journey to customer centricity /

    The customer-base audit : the first step on the journey to customer centricity / by Fader, Peter S., Hardie, Bruce G. S., Ross, Michael (Data scientist)

    Published 2023
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